Here are Ten Top Tips to Improve Your Business Website
If you’re looking to improve an existing website, or have a new one built, here are some pointers to ensure it’s as effective as possible. Over time, with edits and new pages, your website may become less effective – it’s worth checking these points periodically.
1. Improve User Experience
Use clear headings, bullet points, and short paragraphs. Ensure buttons and links are obvious and clickable. Simplify your navigation (5–7 main menu items max). Make important info like contact details and services easy to find.
2. Speed Up Your Site
Compress and optimise images. Minimise plugins, scripts, and heavy animations. Use a reliable hosting provider. Test speed with tools like Google PageSpeed Insights.
3. Make Your Site Mobile-Friendly
Check on multiple devices. Use a responsive template or theme. Ensure buttons are large enough and menus are touch-friendly.
4. Update Your Content
Check all services, addresses, phone numbers, and emails. Remove or archive outdated content. Add fresh content regularly.
5. Optimise for Search Engines
Include relevant keywords in page titles and headings. Write descriptive meta titles and descriptions. Use alt text for images. Create a sitemap and submit to Google Search Console.
6. Have Clear Calls-to-Action
Decide what action you want visitors to take and place clear calls-to-action in visible locations on every page. Use simple, direct language: “Get a Quote”, “Call Now”, “Subscribe”.
7. Improve Visual Design
Stick to 2–3 brand colours and 1–2 fonts. Keep pages uncluttered – use white space strategically. Ensure images are high quality and relevant.
8. Secure Your Website
Install an SSL certificate (HTTPS). Keep your CMS, themes, and plugins updated. Use strong passwords and limit admin access.
9. Enhance Accessibility
Add alt text to all images. Ensure text contrast meets WCAG standards. Make navigation keyboard-friendly.
10. Track Visitor Behaviour
Install Google Analytics or another analytics tool. Track conversions and key actions. Review reports regularly to identify problem pages.