Why working with me is a good idea
You’re running a business. You know you need a website that actually brings you work – not just something that exists and looks reasonable. And you probably don’t have weeks to spend figuring out what that means, or much appetite for being sold something you don’t need.
I understand that, because I’ve been on both sides of that conversation for thirty years.
I started my web design business in March 1995 – the same month Tim Berners-Lee held a press conference to introduce the World Wide Web to the public. It was completely unknown outside a small circle of scientists and researchers. There were around 16,000 websites in existence. I built mine into one of them.
Over the next two decades I worked with businesses of every shape and size – sole traders trying to get their first enquiry, established firms wanting to grow, organisations with complex needs and tight deadlines. I watched what worked. I watched what didn’t. I watched businesses spend money on beautiful websites that no one ever found, and modest sites that quietly generated work for years.
After a while I noticed something: the businesses that did best online weren’t always the ones with the biggest budgets or the most impressive designs. They were the ones who were clear about who they helped and what they wanted visitors to do next. So I spent time as a business consultant, helping companies think through those questions – not just the website, but the strategy behind it.
Then I realised I missed the making. The conversations, the building, the moment a client sees their new site for the first time and feels like their business finally looks the way it should. So here I am.
It’s about creating your future
Before I build anything, I want to understand what success looks like for you. Who are you trying to reach? What would you like them to do when they find you? What would feel different, a year from now, if the website was working?
Once those questions have clear answers, everything else follows naturally. The structure, the words, the design – all of it should exist to serve those goals, not the other way around.
Your website shouldn’t just exist. It should help the right people find you, understand what you offer, and feel confident about getting in touch. That’s what I build. It’s what I’ve always built. And it’s what I’d like to build for you.