Guides

This section contains practical guides and explanations about websites, the internet, and how small businesses can use the web effectively. If you have any suggestions for new articles, or questions about any of these, please get in touch.

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A little something to amuse

• A Potted History of Computing and the Internet

Website basics

• What is a Domain Name and Why does it Matter
• What is SEO and Why Does It Matter?
• What is Google Site Kit and Why is it Useful?
• What Does ‘Mobile-Friendly’ Actually Mean?
• Why You Need Ongoing Support for Your Website

Essential guides

• What a Small Business Website Actually Needs (and What It Doesn’t)
• What Pages Every Business Website Should Have
• Why ‘Just Using Social Media’ Isn’t Enough for a Business

Planning a business website

• The Biggest Mistakes New Businesses Make With Their First Website
• What Makes a Website Look Professional to Visitors?

Cost and investment

• How Much Should a Business Website Cost in the UK?
• Why Cheap Websites Often Cost More in the Long Run

Improving website performance

• Here are Ten Top Tips to Improve Your Business Website
• Here’s How Improving User Experience Makes You More Money
• Why Simple Websites Convert Better Than Flashy Ones