Here’s How Improving User Experience Makes You More Money

When someone lands on your website you want them to immediately think, “Aha, this is what I’m looking for.” If someone has been Googling, they will have far too many results to follow – they will just pick a few and give each a second or two before deciding to stay or hit the back button. Get it right, and more visitors will be encouraged to do business with you.

Make Important Info Obvious

Make sure that what’s important about who you are or what you do is clear and obvious when someone lands on your page. Don’t bury your message in an overly complicated layout. If you offer key products or services make sure they can be seen. Make it obvious how visitors can contact you. Assume nothing.

Use Clear Headings, Bullet Points, and Short Paragraphs

Headings have a dual role – they tell the visitor more about you and they entice them into clicking for more information. Think about how much effort newspapers put into creating effective headlines. Bullet points draw attention to key points. Break your text up into small pieces so visitors can skim read and focus on whatever is important to them. Remember: TLDR – Too Long Didn’t Read.

Simplify Your Navigation

Your menu should primarily be organised to help visitors find out what they need to know. Don’t fall into the trap of thinking your website is a mini Wikipedia – it is a sales tool. Make groupings logical and have a maximum of six or seven links at each level. If your website is regularly updated, double-check the menu is still accurate.

Ensure Buttons and Links Are Obvious and Clickable

Links need to be clear about what else the visitor can read about, and the links themselves need to work. Updating a website with new information may mean some links no longer work. Go through every page and check every link.